Resume

Creative Producer and Social Media Consultant

English

Spanish

Korean

I write high-traffic features, profiles, and interviews for leading publications, including Teen Vogue, Cosmopolitan, i-D, Nylon, Apartment Therapy, Remezcla, The Zoe Report, SCMP, Soompi, and more
Authored over 300+ music, tech culture, beauty, and entertainment features
Conducted interviews with over 40 groups and soloists in the K-pop and Indie Music genres
Participated in a variety of music festival panels to discuss the role of journalism and social media in the music industry

I craft engaging and informative articles across a variety of topics, including beauty, technology, wellness, travel, and lifestyle for Style by SCMP's website and monthly luxury print issue.
I conducted thorough research to ensure the accuracy and relevance of content, keeping abreast of the latest trends and developments in each covered domain.
I collaborate closely with the editor-in-chief to understand assignment objectives, align on content direction, and ensure editorial standards and deadlines were met.
I utilize SEO best practices to optimize online content, enhancing visibility and reader engagement on the website.
I analyze reader feedback and engagement metrics to gauge content performance and inform future writing approaches.

Drive monthly content production for Sokobox social media channels, including YouTube videos, Instagram Reels, Instagram Live Streamings, and TikTok videos, enhancing brand visibility and customer engagement
Conduct thorough product testing and collaborate closely with brands and marketing teams to create valuable and engaging content that resonates with Sokobox's target audience
Product development consulting, playing a pivotal role in researching, testing, and developing innovative and effective formulas for Sokobox's in-house skincare brand, working closely with laboratories in Korea and the US to align with the brand's vision and customer expectations

Handled management, content strategy, and execution of posts across Instagram and Facebook for Neogen US.
Fostered relationships with social media influencers to boost content reach and traffic to generate incremental new revenue
Worked closely with PR agencies to organize and execute collaborations with influencers for new and seasonal product launches

Co-founded Chok Chok Social, a NY-based boutique digital and social media agency, specializing in delivering cutting-edge social media strategies and solutions for diverse brands with clients in both South America and the US
Successfully developed and executed result-driven social media strategies for over 20 brands, driving enhanced digital presence, and surpassing engagement targets by an average of 40%
Orchestrated simultaneous client collaborations, managing a diverse portfolio of projects and ensuring the timely delivery of high-quality social media services to each brand